Reader Skippy points us to this great image by Alex Bogusky over at PaperMag: “Che Guevara has become T-shirt shorthand for counterculture — most people in a Che T are oblivious to who he really was and are just celebrating the rebel in us all…” More inside.
More about the artist from PaperMag
“…In reality, Che went from being a doctor to a murderer in a wrongheaded, desperate attempt to change the world. The Communist Revolution he believed in didn’t work — and were he alive today, he would have to face that fact. Knowing that, the question is: Who would Che wear on his T-shirt? Who and what would (or could) he put his faith in?”
Alex Bogusky joined Crispin and Porter Advertising as an art director in 1989. Five years later, he became the creative director, then later a partner, and last year he became co-chairman of the company. Under Bogusky’s direction, Crispin Porter + Bogusky has grown to more than 900 employees, with offices in Miami, Boulder, Los Angeles and London, holding accounts with clients that include Volkswagon, Microsoft and Coke Zero. He was inducted into the American Advertising Federation’s Hall of Achievement in 2002 and the Art Director’s Club Hall of Fame in 2008. Most Mondays Bogusky comes to work with at least one bloody, oozing injury that forces people to look away.